.. And I really should hide it.
Now for the good part. The analysis became really interesting when we decided to pivot the actual deal value of sales around sentiment ( remember we have quite the dataset
) or put more plainly: Which emotion brings in the most valuable deals for speakers?
(We should clarify: a pitch is classified as angry when it is challenging the status quo, which is when a speaker writes something: “For far too long have we accepted bad leadership in the workplace. This stops now.”)
The emotions ranked as follows in terms of value:
- Anger (typically associated with higher value deals)
- Excited (This is the sentiment most often conveyed, but not the most valuable!)
- Sadness (Typically associated with lower value deals)
Happy was a close second to anger. Excited fell quite a bit behind in terms of getting-you-paid-effectiveness.
Don’t be afraid to work with emotions in your pitch. Tell you talented speaker-friend as well; they deserve to know too - even if they aren’t part of our little community.
The Glint of Light on Broken Glass
A quick word of warning. Don’t rush to your website to write everyone that you are angry about something. It is the emotion we are after - not the words. As one ridiculously talented guy (Anton Chekhov) once advised his brother:
In descriptions of Nature one must seize on small details, grouping them so that when the reader closes his eyes he gets a picture. For instance, you’ll have a moonlit night if you write that on the mill dam a piece of glass from a broken bottle glittered like a bright little star, and that the black shadow of a dog or a wolf rolled past like a ball.
It is not airy-fairy arts-talk. It is a well-fed, hard-to-lift piggy bank waiting to go to the market. Even when you describe something other than nature.