BUILDING WITH INVISIBLE BLOCKS
“The classic moniker of "know your audience” really can’t be underemphasized. Not just knowing their titles, and levels of expertise, but knowing them and how they communicate, as much possible.
In 1:1 dialogue, we naturally cater our language and communication styles to the person we are conversing with. Research has shown that over even just a few minutes of speaking with someone, several conversational features begin to converge unconsciously. Our timbre, amplitude, speech rates, and even our body posture will subtly shift to match the individual we’re talking to while they match ours to theirs. A slow, unconscious convergence facilitates natural communication to a shared intersection; the longer we talk with someone, the more similar our styles become, and the more we understand each other.
In a speech (especially if it’s a huge audience), we get much less feedback from an audience than do we from a 1:1 conversational partner, and so we don’t get the same opportunity to adjust our speaking style. For this reason, having our strategic speaking style as calibrated to the audience as possible ahead of time is vital.“
It fits the bigger picture. When we asked speakers how they feel about social media
, they told me they got no immediate return on their social media efforts. Just posting away doesn’t produce an outcome because the readers don’t necessarily trust you. They work with your content in the part of their brains, that doesn’t motivate them to take actions. The task is winning them over. One by one if you have to.
If you want to build a network, that makes an impact go to relevant events, introduce yourself, remember their birthdays, and keep the contact alive online. According to what people tell me, and what the science says, that seems to be a much better way forward.
If you do this, and it works - remember to tell a colleague. We are stronger when we share our learnings.