Not surprisingly, it all starts with a precise pitch. For Beckett, it was a chance encounter with a new boss that got David Beckett attuned to the wonders of an accurate pitch.
“It was 1992, and I had just joined Canon. My new boss, Lance Miller, says to me: ‘If they ask for a sheet of A4, give them a document. If they want a document, give them a presentation. And if they ask for a presentation, give them the best damn pitch they’ve ever seen!’
Lance had worked in advertising for 20 years and could present a mouse so that you would believe it was a well-groomed elephant. He taught me the attitude of presenting at a higher level than the audience ever expected – on paper and in person.
I took it seriously and focused hard on my presentation skills. This became a massive asset in my 16-year corporate career because what I learned was; in a large company, people who can present well are over-rated and listened to. People who can’t present well are under-rated and listened to less.
It’s a brutal reality. The impact of this single skill can have on the career and confidence of any professional.”