It is all about getting started, and according to Perlman, you don’t need to make money on your first day (or even month). Think of your early speeches as an investment. What you don’t get in cash, you should make sure to get in useful content. You need to differentiate yourself, and you can’t separate yourself before you’ve been on stage:
“A few google searches can get you some local chapters that need monthly speakers. This gets you on stage and able to see if your vision of a valuable talk is indeed a reality. The goal in the first few months would be a few speeches (no matter the fee) and, specifically, a few that are professionally recorded. From there, you will have what you need to begin marketing your speech for real money.”
Of course, just having a video isn’t a differentiating factor when everyone can make and edit videos right on their phone. What is important is what you should choose when selecting the material?
“This is something you learn with time. You’ll get better at seeing what resonates with the audience. Then you constantly work on that and find ways to improve and support your "signature story.”
Reiteration is the mother of creation.
That’s all for now. I wish you tons of success and remember that you have tons of speaker colleagues right here.
See you with a new edition in a week,