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Lose some digital weight

INTERVIEW: Don't overextend yourself. If you want to make it to the top, you need to be laser-focused
Standing oration
Lose some digital weight
By Kristian from Speakers Loft • Issue #16 • View online
INTERVIEW: Don’t overextend yourself. If you want to make it to the top, you need to be laser-focused and efficient. Social media speaker and author Corey Perlman shared with us his approach to success on social media.

“If we try to be everywhere, so we’ll be mediocre at best.” The statement is as forceful as it simple. So why do so many of us make the same mistake? 
“It is easy for us to see other Speakers on social and assume they see results. Maybe they are, and some are just looking for a strong following, a dedicated tribe. What you need to watch out for is the ‘shiny-new-penny’-syndrome. That is when you think you need to be on every new social media site. I’d say use Facebook, LinkedIn, and Instagram. Forget the rest. LinkedIn is a breeding ground for meeting planners,” Perlman explains.
He warns us that when we don’t follow through on our profiles, we create doubt in our customers. Social media outlets we never update is a big no-no. So is a blog that we meant to update once per week but never got around to. But it gets worse. These things do not only create doubt in your potential customers but much too often in ourselves. If we think we need to be on Twitter, Facebook, Youtube, Snapchat, run a blog, do webinars, write editorials, go to network meetings, do Facebook and Google advertising and build a website (that we update daily), it is no wonder that we sometimes lose track of what is really important to our business.
Despite our best efforts, creating creates a mess. Tidy up your social presence.
Despite our best efforts, creating creates a mess. Tidy up your social presence.
Break it down with a laser-sharp focus on what matters. Or more precisely, cut away the things that you don’t get done anyway.
“Unless I speak to a college or high school audience, there’s no reason for me to invest time and energy building a tribe on Snapchat.”
Getting started
It is all about getting started, and according to Perlman, you don’t need to make money on your first day (or even month). Think of your early speeches as an investment. What you don’t get in cash, you should make sure to get in useful content. You need to differentiate yourself, and you can’t separate yourself before you’ve been on stage:
“A few google searches can get you some local chapters that need monthly speakers. This gets you on stage and able to see if your vision of a valuable talk is indeed a reality. The goal in the first few months would be a few speeches (no matter the fee) and, specifically, a few that are professionally recorded. From there, you will have what you need to begin marketing your speech for real money.”
Of course, just having a video isn’t a differentiating factor when everyone can make and edit videos right on their phone. What is important is what you should choose when selecting the material?
“This is something you learn with time. You’ll get better at seeing what resonates with the audience. Then you constantly work on that and find ways to improve and support your "signature story.”
Reiteration is the mother of creation.
That’s all for now. I wish you tons of success and remember that you have tons of speaker colleagues right here.
See you with a new edition in a week,
Kristian
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Kristian from Speakers Loft

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