STEP 4: Test for customers.
You need the people experiencing your problem to be organized somehow. Individual people will not buy your product, but organizations will. List all of these you can find in a spreadsheet. You should have at least 50 and find email addresses and names of key-people as well.
Is this doable? Then you’re good to go.
STEP 5: Pre-flight sanity check
You pretty much have your pitch, cause you made that in steps one and two. Just re-phrase it for a bit of added punch. Now you need to find someone who works in the niche and tell them what you are proposing. Tell them why should they hear your talk, but not with the intention of selling. Do it to get their response and see if you can make the other guy think, “That’s right!”
If you get a ‘That’s right!’ you are good to go.
It is all door-to-door, organization-to-organization selling from there. The first one will be the hardest. Keep going.
That was all I had for you this week. I wish you tons of success in your business pursuits and remember that you have tons of speaker colleagues, who are facing the same obstacles as you are.
See you with a new edition in a week. Thank you for reading.
P.s. Here are some recent call for speakers. If they are not for you, then pass them on.