View profile

Killing the speaker's spleen

The speaker's spleen is when you tire of your talk because you have given it too many times. But the
Standing oration
Killing the speaker's spleen
By Kristian from Speakers Loft • Issue #13 • View online
The speaker’s spleen is when you tire of your talk because you have given it too many times. But the audience still loves it, so you have to keep going. You can get on top of a nasty case of speaker’s spleen (in the Parisian sense of spleen) by developing your next talk.

Here is a framework that was suggested to me for the report on Speaker Routines that build businesses. Maybe you can use it too. The idea is simple.
Talking about a topic is not that different from building a product or launching a startup. The only thing is, in many cases a talk is a lot cheaper. You don’t have to invest in creating a physical product. But you still have to do your research thoroughly. Like any product, it requires a buyer. Always start with the buyer in mind. 
If you do want to try out an idea for a talk, you should sanity check your concept with the following steps. If your design passes all six levels - and you did not cut any corners - you can do business here. If not, then re-work the concept and start again.
When you have completed all of this, you will also have your pitch, audience, and first contacts ready. Let us try it.
Photo by Elena Koycheva
Photo by Elena Koycheva
5 steps to finding public speaking topics:
STEP 1: State the problem
Don’t overcomplicate: state the problem as simply as you can. Doing so is easily the first step on your journey to find public speaking topics.
State the problem in one sentence. Write it down.
STEP 2: Add the solution
State the solution to your public speaking problem as succinctly as possible. The solution is your real value add and what you are selling. To make sure it is something people can use, make sure you can phrase this, so people get it immediately.
State your solution in one sentence. Write it down.
STEP 3: Test your solution for actionability
Will your solution change daily behavior for the listeners? Are you giving them something concrete to go home and do, that will change their way of going about their life?
Being specific is essential because if you do, there is a significant change that you will be booked again via word-of-mouth.
This word-of-mouth-phenomenon is why public speaking topics always starts with a good problem. It triggers people to talk about you when you are not in the room.
Word-of-mouth makes them listen even when you are not talking. Photo by kyle Smith
Word-of-mouth makes them listen even when you are not talking. Photo by kyle Smith
STEP 4: Test for customers.
You need the people experiencing your problem to be organized somehow. Individual people will not buy your product, but organizations will. List all of these you can find in a spreadsheet. You should have at least 50 and find email addresses and names of key-people as well.
Is this doable? Then you’re good to go.
STEP 5: Pre-flight sanity check
You pretty much have your pitch, cause you made that in steps one and two. Just re-phrase it for a bit of added punch. Now you need to find someone who works in the niche and tell them what you are proposing. Tell them why should they hear your talk, but not with the intention of selling. Do it to get their response and see if you can make the other guy think, “That’s right!”
If you get a ‘That’s right!’ you are good to go.
It is all door-to-door, organization-to-organization selling from there. The first one will be the hardest. Keep going.
That was all I had for you this week. I wish you tons of success in your business pursuits and remember that you have tons of speaker colleagues, who are facing the same obstacles as you are.
See you with a new edition in a week. Thank you for reading.
Kristian
P.s. Here are some recent call for speakers. If they are not for you, then pass them on.
VR Days - Call for Speakers, Amsterdam
Accelerate Vienna 2019, Vienna
WordCamp 2019, Thessaloniki
Confab, Minneapolis
Did you enjoy this issue?
Kristian from Speakers Loft

Standing oration is a bonfire for public speakers. Huddle around with the rest of us, as we talk about living and working as a public speaker.

If you don't want these updates anymore, please unsubscribe here.
If you were forwarded this newsletter and you like it, you can subscribe here.
Powered by Revue
Speakers Loft, Flakhaven 1, 1 sal., 5000 Odense C, Denmark