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How public speakers really feel about social media

Social media is not a happiness factory. If you think you're stuck in the muck, at least you can feel
Standing oration
How public speakers really feel about social media
By Kristian from Speakers Loft • Issue #2 • View online
Social media is not a happiness factory. If you think you’re stuck in the muck, at least you can feel grateful that you are not alone.

The writing is on the algorithm-fuelled, digital wall. According to psychologists, journalists, and pretty much anyone who doesn’t run a digital network, social media makes us unhappy. Still, I for one keep using them. Our survey showed that speakers do the same. We all keep paddling along in our social media career-boat with tiny oars, that barely reach the water.
It’s not because we’re dumb. The neurons in our brains just fire that way. 
Our contribution this time around is asking public speakers how they feel about the digital juggernauts. Not that good, it turns out. Let’s have a look.
More than half think they got less return than most. Something is awry.
More than half think they got less return than most. Something is awry.
The confessions
Numbers are a great tool, but they can also overcomplicate things. Taking a more gung-ho approach, we also asked speakers how they feel about social media. More precisely, we asked if they wanted to share any social media confessions.
A social media confession is something that we do on these channels, although we know it is not cool. It is not heavy shame in some ecclesial traditions, but more like in small everyday shame. Like when we munch on fries, that we know we don’t need, but still eat because fat and salt are delicious.
People jumped at the chance to unload. Roughly one in four took the opportunity to ease their mind. Most common problems were:

  1. Not having anything to talk about, and thus posting things that felt spammy.
  2. Lack of engagements, leading to a feeling of pointlessness.
One speaker admitted to having paid someone to follow and unfollow people to build a big following. One gentleman just posted a link to his website, that is nowhere near related to the issue - and one speaker took the chance to offer their blessing. I thank you all, regardless.
If you want to have a look at the form we used, it is here (answers are still welcome).
Social media for public speakers
Most abandoned social media outlets
If social media sometimes feel like an Odyssean quest (and you are still stuck in the metaphorical boat with small oars), there could be some value to cutting down on social media outlets.
The next question is usually: Which one?
I don’t know. There is probably not even a single answer to the question. I do have something that can help make a decision, though.
These are the channels that speakers used to use - but gave up on for one reason or other. They are ranked from most abandoned - to least abandoned.

  1. Pinterest (probably don’t go here)
  2. Twitter
  3. WhatsApp
  4. Snapchat
  5. Medium.com
  6. Youtube/WeChat (tied)
  7. Facebook/Instagram (tied)
  8. Linkedin (You probably want to be here)
So, good for Linkedin, I guess. And useful for you to know if you need to focus your social media efforts. I, for instance, would assume Twitter was more useful, but there you have it.
Last thing: you may have some questions, some worries or some feedback that is of value. Butter up your writing skills and let us all know over here: 
Speakers Loft-group
That’s all for now. I wish you tons of success in your business and assurance that even as a public speaker, you have tons of colleagues right here.
See you with a new edition in a week,
Kristian
P.S. feel free to forward this to your colleagues. We want as many speakers as possible to gather around our written bonfire for speakers.
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Kristian from Speakers Loft

Standing oration is a bonfire for public speakers. Huddle around with the rest of us, as we talk about living and working as a public speaker.

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