Better than anyone
And this then brings us to the core of what has not changed. People still need something to talk about. People always talk about whatever stands out to them. Very few people speak about mediocre experiences and services, and even if they do, most of us don’t listen.
It sounds a little rude. But really, how often do you look forward to an evening with a friend who has a bad habit of relating experiences that were sufficient, but not interesting:
“So I just watched this show on Netflix last night. It was perfectly adequate and kept me mildly entertained for 93 minutes. I’m probably not going to watch the sequel, and I’ve already forgotten most of the plot. But I do remember not being actively bored by it. There was a horse in it. You should watch it.”
The problem is not that these stories are told because they are. The challenge from a marketing perspective is that they are not re-told.
Then the stories won’t live. And it will not reach new ears.
People talk about that which stands out. Different doesn’t have to mean of exceptionally high quality. It just needs to be unexpected, useful, or fun.
Preferably, whatever you give people to talk about, should also be relevant to any offline conversations they may have with a friend, coworker, or family member.
This will make it more likely that your name is brought up.